Tag Archives: RACE

Choosing Your PR Process – RPIE Vs RACE

In the realm of public relations (PR), two primary methodologies stand out: Research, planning, implementation, evaluation (RPIE) and research, action and planning, communication and relationship building, evaluation (RACE). While both aim for effective communication and relationship management, they differ in their approach and execution. RPIE – Ensuring Comprehensive Campaign Success Research The RPIE emphasises thorough […]