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JenneteUgo Anya
- November 20, 2024
NIPR President Joins Africa Regional Council
Dr. Ike Neliaku, President of the Nigerian Institute of Public Relations (NIPR), has been appionted to the Africa Regional Council of the Global Alliance for Public Relations and Communication Management. This appointment is a testament to the NIPR’s outstanding initiatives in shaping public relations practice in Nigeria and beyond. According to Prof. Justin Green, […]
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- October 29, 2024
How To Manage Public Perception During A Crisis
Crisis management is crucial for any brand, especially in a fast-paced and highly competitive market like Nigeria. When a crisis hits, the way a brand handles public perception can either make or break its reputation. Key strategies Nigerian brands can use to navigate crises while protecting and even enhancing their public image: 1. Acknowledge the […]
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- October 18, 2024
Shell Faces Regulatory Snag As FG Blocks $1.3bn Oil Asset Sale
In a significant development that could reshape investment dynamics in Nigeria’s oil and gas sector, the federal government, through the Nigerian Upstream Petroleum Regulatory Commission (NUPRC), has rejected Shell’s proposed $1.3 billion sale of its onshore oilfields to the Renaissance Group. While this decision might seem like a routine regulatory intervention, it carries profound implications […]
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- September 30, 2024
Creating An Effective PR Environment Leveraging Organisational Structure
In the bustling corporate landscape, the architecture of an organisation significantly influences its public relations (PR) efficacy. Imagine a thriving tech startup, InnovaTech, which aims to revolutionise the tech industry with cutting-edge solutions. InnovaTech’s success story illustrates how an optimal organisational structure can amplify PR effectiveness. Valuing PR Contributions: The Bedrock of Success At InnovaTech, […]
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- July 19, 2024
How Research Elevates PR To A Strategic Role
In the world of public relations, the truism is that research makes the backbone of strategic communication. This truth is exemplified by the story of EcoPower Solutions, a company committed to providing sustainable energy solutions. By integrating comprehensive PR research into their strategy, EcoPower Solutions has successfully navigated challenges, capitalised on opportunities, and strengthened their […]
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- June 25, 2024
Amplifying Your Startup: Five PR Strategies To Stand Out
Many startup founders mistakenly believe that public relations (PR) is only necessary once their business has achieved significant growth or during a crisis. In reality, PR is a critical component from the very beginning, intricately linked with your marketing efforts. The challenge for many startups is navigating PR effectively without a large budget. Fortunately, social […]
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- June 19, 2024
The Importance Of Transparency In Public Relations For Nigerian Businesses
In the dynamic landscape of Nigerian business, transparency plays a key role in shaping public relations (PR) strategies. It is a critical component for effective reputation management and establishing a strong brand image. Emphasising transparency can yield numerous benefits, including increased customer trust, improved brand credibility, and stronger relationships with stakeholders. Why Transparency Matters Transparency […]
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- June 14, 2024
How PR Practioners Can influence Employee Engagement
By Emeka Oprah Public Relations can be highly rewarding, if practitioners are focused, intentional and strategic-in thoughts, words and actions. It is not always about storytelling, media relations or crisis management. It is also about creating an environment where employees feel comfortable, confident and proud to work. In Human Resources, it is called Employee Engagement. […]
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- June 14, 2024
How PR Can Add Value
By Emeka Oparah This story I’m about to tell is first, a throwback story and second, an inspiration for Public Relations professionals, who sometimes feel unappreciated and unrecognized simply because they are NOT BRINGING MONEY. Shortly after I joined Econet Wireless Nigeria (the precursor of Airtel Nigeria), the Head of Government and Regulatory Affairs, the […]
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