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JenneteUgo Anya
- November 19, 2024
Protecting Brands From The Misinformation Crisis
Misinformation and disinformation have become significant threats to public trust and brand reputation, as social media and digital platforms accelerate the spread of false and misleading content. As organisations, governments, and brands sail these challenges, the task of maintaining credibility and trust has grown more complex. With global estimates placing the cost of fake […]
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- October 29, 2024
How To Manage Public Perception During A Crisis
Crisis management is crucial for any brand, especially in a fast-paced and highly competitive market like Nigeria. When a crisis hits, the way a brand handles public perception can either make or break its reputation. Key strategies Nigerian brands can use to navigate crises while protecting and even enhancing their public image: 1. Acknowledge the […]
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