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JenneteUgo Anya
- October 16, 2024
How Nigerian Brands Are Leading The Charge In ESG Initiatives
Environmental, Social and Governance (ESG) initiatives have become a significant focus for businesses worldwide. Companies are increasingly expected to not only generate profits but also contribute positively to the environment and society while upholding strong governance principles. In Nigeria, brands are beginning to recognise the value of ESG as more stakeholders—consumers, investors, and regulators—demand greater […]
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- June 28, 2024
Starting A Branding Project: An Insider’s Journey
Embarking on a branding project can feel like navigating uncharted waters. Whether it is creating a new brand or rebranding an existing one, the journey, of course, requires strategic planning, insightful analysis, and unwavering commitment. Below is a unique scenario that demonstrates how each stage of a branding project can be applied effectively. Rebranding […]
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