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News / Blog

  • Jennete Ugo Anya
  • June 10, 2024

The Place Of Investor Protection In The Growth Of The Nigerian Stock Market

By Enam Obiosio The Nigerian stock market, represented by the Nigerian Stock Exchange (NSE), plays a pivotal role in the economic development of Nigeria. It provides a platform for companies to raise capital and for investors to realise returns on their investments. Investor protection is crucial to building trust and confidence in the market, thereby […]

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  • Jennete Ugo Anya
  • June 10, 2024

IBB Urges NIPR To Enhance Nigeria’s Global Image

The Nigerian Institute of Public Relations (NIPR) recently marked its 60th anniversary with celebrations across its state chapters, emphasising the importance of public relations in Nigeria. Members felt “refreshed, renewed, and reinvigorated,” planting 60 trees in major Nigerian cities as part of a Diamond Walk. The leadership poetically described the institute as “Like a diamond, […]

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  • Jennete Ugo Anya
  • June 10, 2024

Boosting Brand Awareness

  Let’s talk about something crucial—boosting your brand awareness and attracting more customers. Are you ready to give your brand a personality makeover? Social Media Shenanigans Social media is the playground where brands show off their cool tricks. How to make your brand the life of the digital party? Consistency is Cool: Just like a […]

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PR Crisis: Case Study

By Jennete Ugo Anya In October 2015, MTN Nigeria, the largest telecommunications company in the country, was fined a staggering $5.2 billion by the Nigerian Communications Commission (NCC) for failing to disconnect unregistered SIM cards. This incident presents a classic example of a PR crisis and provides several lessons on effective crisis management. The Nigerian […]

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The Evolution of PR in Nigeria: From Traditional Media to Digital Dominance

By Jennete Ugo Anya The Public Relations (PR) industry in Nigeria has undergone a remarkable transformation over the past few decades. From the era of press releases and newspaper clippings to the dynamic world of social media and digital engagement, PR in Nigeria has continually adapted to the changing media landscape. In this blog post, […]

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What’s Wrong With Some Traditional PR Agencies—And 4 Tips To Fix It

April coined the term “Trust Relations” to describe a new approach to public relations, then founded the virtual firm Trust Relations.   Young indian businesswoman looking stressed out while working alone on a laptop in an office. One female feeling worried and anxious about deadlines and getting frustrated with technology while dealing with workplace stress […]

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11 Mistakes Businesses Commonly Make When It Comes to Public Relations

BY ROLLING STONE CULTURE COUNCIL   IN BUSINESS — and especially the culture space — what the public thinks of your brand is everything. Do they find you trustworthy and reliable? Do they think of you as innovative, cool or luxurious? Controlling the narrative around your brand is key to ensuring you create the image […]

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AfDB, Experts Advocate For Private Sector Investment In African Higher Education

Experts from the African Development Bank (AfDB) have urged African nations to attract private-sector collaboration to finance higher education. This call to action was made during the AfDB’s ongoing Annual General Meeting and a high-level dialogue held in Kenya on Wednesday. The dialogue, titled “Policy Dialogue on Innovative Financing for Tertiary Education in Africa: Revitalizing […]

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TCU Appoints New Vice Chancellor of Marketing & Communication

Merianne RothMerianne Kimmel Roth was named TCU’s newest vice chancellor for marketing and communication. The career of Roth, currently associate vice chancellor, spans both corporate and community executive leadership roles that will be beneficial in leading the university’s Division of Marketing & Communication. “Her impressive array of skills and brand expertise will be instrumental in […]

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AfDB Seeks To Enhance Infrastructure Investment Amid Rising African Growth

Africa’s economic growth is projected to rise to 3.7% this year and 4.3% next year, up from 3.1% in 2023, African Development Bank (AfDB) President, Dr. Akinwumi Adesina, announced on recently. He expressed optimism that the bank could increase infrastructure investment with assistance from the International Monetary Fund (IMF). “African economies are showing remarkable resilience […]

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