-
Jennete Ugo Anya
- June 20, 2024
Key Metrics To Measure Success In Aligning PR Objectives With Business Goals
Aligning PR objectives with business goals is essential for ensuring that public relations efforts contribute directly to a company’s overall success. To measure the effectiveness of this alignment, a combination of PR-specific metrics and business performance indicators should be tracked. Some key Metrics To Consider In Measuring The Effectiveness Of Aligning PR Objectives With Business […]
Read More
-
- June 19, 2024
The Importance Of Transparency In Public Relations For Nigerian Businesses
In the dynamic landscape of Nigerian business, transparency plays a key role in shaping public relations (PR) strategies. It is a critical component for effective reputation management and establishing a strong brand image. Emphasising transparency can yield numerous benefits, including increased customer trust, improved brand credibility, and stronger relationships with stakeholders. Why Transparency Matters Transparency […]
Read More
-
- June 18, 2024
Mastering Art Of Aligning PR Goals With Business Objectives
In the fast-paced world of public relations (PR), success isn’t just about getting your brand in the headlines; it’s about driving tangible results that directly contribute to the overarching goals of the business. To achieve this synergy between PR efforts and business objectives, it’s essential to follow a strategic approach that ensures alignment every step […]
Read More
-
- June 17, 2024
Why Investors’ Education Programs Are Vital For Your Company’s Success
In the ever-evolving world of business and finance, maintaining robust investor relations is more crucial than ever. As companies revolve complex markets and strive for sustainable growth, the importance of transparent and effective communication with investors cannot be overstated. One powerful way to achieve this is through comprehensive investors’ education programs. These programs not only […]
Read More
-
- June 17, 2024
Fidelity Bank To Launch Public Offer, Rights Issue On June 20
Fidelity Bank Plc, Nigeria’s sixth largest bank, is set to open its public offer and Rights Issue on Thursday, June 20, 2024. This strategic move is part of the bank’s efforts to bolster its capital base in response to the revised minimum capital requirements introduced by the Central Bank of Nigeria (CBN) on March 28, […]
Read More
-
- June 17, 2024
InfraCredit, SEC Partner To Boost Capital Market Innovation
In a significant move towards fostering infrastructure development through capital market innovation, InfraCredit’s leadership team, headed by Chief Executive Officer (CEO), Mr. Chinua Azubike, met with the Executive Management of the Securities and Exchange Commission, Nigeria (SEC). The strategic meeting underscored the shared vision of both entities to stimulate domestic credit flow from the capital […]
Read More
-
- June 14, 2024
How PR Practioners Can influence Employee Engagement
By Emeka Oprah Public Relations can be highly rewarding, if practitioners are focused, intentional and strategic-in thoughts, words and actions. It is not always about storytelling, media relations or crisis management. It is also about creating an environment where employees feel comfortable, confident and proud to work. In Human Resources, it is called Employee Engagement. […]
Read More
-
- June 14, 2024
How PR Can Add Value
By Emeka Oparah This story I’m about to tell is first, a throwback story and second, an inspiration for Public Relations professionals, who sometimes feel unappreciated and unrecognized simply because they are NOT BRINGING MONEY. Shortly after I joined Econet Wireless Nigeria (the precursor of Airtel Nigeria), the Head of Government and Regulatory Affairs, the […]
Read More
-
- June 13, 2024
SEC Registers Three Crowdfunding Platforms
In a significant move aimed at bolstering the financing landscape for small businesses in Nigeria, the Securities and Exchange Commission (SEC) has registered three new crowdfunding platforms, with an additional three applications currently under review. This announcement was made by Mr. Emomotimi Agama, the Director-General (DG) of SEC, during a recent stakeholder’s dialogue on the […]
Read More
-
- June 11, 2024
How To Pinpoint Your Target Audience For Maximum PR Impact
You can zero in on your target audience for maximum PR impact. Whether you’re aiming to capture the attention of small enterprises, investors, government officials, or business owners, understanding who you’re talking to is the first step to making a big splash. This piece of writing is a step-by-step guide in helping you pinpoint your […]
Read More