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News / Blog

PR Crisis: Case Study

By Jennete Ugo Anya In October 2015, MTN Nigeria, the largest telecommunications company in the country, was fined a staggering $5.2 billion by the Nigerian Communications Commission (NCC) for failing to disconnect unregistered SIM cards. This incident presents a classic example of a PR crisis and provides several lessons on effective crisis management. The Nigerian […]

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The Evolution of PR in Nigeria: From Traditional Media to Digital Dominance

By Jennete Ugo Anya The Public Relations (PR) industry in Nigeria has undergone a remarkable transformation over the past few decades. From the era of press releases and newspaper clippings to the dynamic world of social media and digital engagement, PR in Nigeria has continually adapted to the changing media landscape. In this blog post, […]

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What’s Wrong With Some Traditional PR Agencies—And 4 Tips To Fix It

April coined the term “Trust Relations” to describe a new approach to public relations, then founded the virtual firm Trust Relations.   Young indian businesswoman looking stressed out while working alone on a laptop in an office. One female feeling worried and anxious about deadlines and getting frustrated with technology while dealing with workplace stress […]

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11 Mistakes Businesses Commonly Make When It Comes to Public Relations

BY ROLLING STONE CULTURE COUNCIL   IN BUSINESS — and especially the culture space — what the public thinks of your brand is everything. Do they find you trustworthy and reliable? Do they think of you as innovative, cool or luxurious? Controlling the narrative around your brand is key to ensuring you create the image […]

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AfDB, Experts Advocate For Private Sector Investment In African Higher Education

Experts from the African Development Bank (AfDB) have urged African nations to attract private-sector collaboration to finance higher education. This call to action was made during the AfDB’s ongoing Annual General Meeting and a high-level dialogue held in Kenya on Wednesday. The dialogue, titled “Policy Dialogue on Innovative Financing for Tertiary Education in Africa: Revitalizing […]

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TCU Appoints New Vice Chancellor of Marketing & Communication

Merianne RothMerianne Kimmel Roth was named TCU’s newest vice chancellor for marketing and communication. The career of Roth, currently associate vice chancellor, spans both corporate and community executive leadership roles that will be beneficial in leading the university’s Division of Marketing & Communication. “Her impressive array of skills and brand expertise will be instrumental in […]

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AfDB Seeks To Enhance Infrastructure Investment Amid Rising African Growth

Africa’s economic growth is projected to rise to 3.7% this year and 4.3% next year, up from 3.1% in 2023, African Development Bank (AfDB) President, Dr. Akinwumi Adesina, announced on recently. He expressed optimism that the bank could increase infrastructure investment with assistance from the International Monetary Fund (IMF). “African economies are showing remarkable resilience […]

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African Leaders Demand Overhaul of Global Financial System at Economic Summit

At a major economic conference in Kenya this week, African leaders emphasised the urgent need to reform the global financial system, which they argue unfairly burdens African nations with exorbitant borrowing rates. African Development Bank (AfDB) President, Dr. Akinwumi Adesina, condemned the “so-called Africa risk premium,” which forces countries on the continent to borrow at […]

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Experts Underline Strategies To Navigate Nigeria’s Economic Crisis, Insecurity At TPAC

IR As Crucial Amid National Economic Challenges, Insecurity   By Jennete Ugo Anya At the inaugural edition of The Paul Alaje Colloquium (TPAC), held last weekend in Abuja, experts underscored Nigeria’s pressing challenges: an economic crisis worsened by an overdependence on oil exports and widespread insecurity stemming from terrorism and internal conflicts. The event, themed: […]

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