-
JenneteUgo Anya
- July 2, 2024
Top Performing Stocks On The NGX In The First Half Of 2024
In the first half of 2024, the Nigerian Exchange (NGX) saw a significant rise of 33.81 percent, with the All-Share Index (ASI) closing at 100,057.49 points, up from 74,773.77 points at the start of the year. This growth, while notable, was 12.09 percentage points lower than the 45.90 percent growth recorded in 2023, yet still […]
Read More
-
- July 1, 2024
Importance Of MSMEs Sourcing Capital From Regulated Platforms
Micro, Small, and Medium Enterprises (MSMEs) in Nigeria face numerous challenges in accessing adequate capital for growth and expansion. Meanwhile, leveraging regulated platforms for capital offers a myriad of advantages that can propel the enterprises towards sustainable development. Below, is a scenario that captures the importance of MSMEs sourcing funds from regulated platforms. Access to […]
Read More
-
- June 28, 2024
Starting A Branding Project: An Insider’s Journey
Embarking on a branding project can feel like navigating uncharted waters. Whether it is creating a new brand or rebranding an existing one, the journey, of course, requires strategic planning, insightful analysis, and unwavering commitment. Below is a unique scenario that demonstrates how each stage of a branding project can be applied effectively. Rebranding […]
Read More
-
- June 26, 2024
The Bird’s Eye View On IR Practice In Nigeria, Different Countries
Enam Obiosio Under ideal circumstances, the quality of investor relations (IR) can serve as a crucial competitive edge, leading to higher valuations. This perspective is not just a personal belief but is also backed by extensive experience of many executives whose practice spans over 20 years in the field of investor relations, both in-house and […]
Read More
-
- June 26, 2024
Investor Relations For Private Companies In Nigeria
Before seeking venture capital or considering a public listing, emerging companies or start-ups should establish basic corporate governance standards and financial communication procedures. If these companies pursue private equity financing, a formal board presentation will be necessary to secure the funding. This presentation should include: – A detailed account of the business and financial history […]
Read More
-
- June 25, 2024
Amplifying Your Startup: Five PR Strategies To Stand Out
Many startup founders mistakenly believe that public relations (PR) is only necessary once their business has achieved significant growth or during a crisis. In reality, PR is a critical component from the very beginning, intricately linked with your marketing efforts. The challenge for many startups is navigating PR effectively without a large budget. Fortunately, social […]
Read More
-
- June 21, 2024
Nigerian Capital Market In View Of Its Potential Growth
As Nigeria celebrates 25 years of uninterrupted democratic governance, financial market experts took stock of the local capital market’s evolution and growth prospects. Despite notable achievements since 1999, including a 14.06 percent annual compound growth in market capitalisation, stakeholders believe the market has yet to fully exploit its potential for capital formation. Historical Perspective and […]
Read More
-
- June 20, 2024
Key Metrics To Measure Success In Aligning PR Objectives With Business Goals
Aligning PR objectives with business goals is essential for ensuring that public relations efforts contribute directly to a company’s overall success. To measure the effectiveness of this alignment, a combination of PR-specific metrics and business performance indicators should be tracked. Some key Metrics To Consider In Measuring The Effectiveness Of Aligning PR Objectives With Business […]
Read More
-
- June 19, 2024
The Importance Of Transparency In Public Relations For Nigerian Businesses
In the dynamic landscape of Nigerian business, transparency plays a key role in shaping public relations (PR) strategies. It is a critical component for effective reputation management and establishing a strong brand image. Emphasising transparency can yield numerous benefits, including increased customer trust, improved brand credibility, and stronger relationships with stakeholders. Why Transparency Matters Transparency […]
Read More
-
- June 18, 2024
Mastering Art Of Aligning PR Goals With Business Objectives
In the fast-paced world of public relations (PR), success isn’t just about getting your brand in the headlines; it’s about driving tangible results that directly contribute to the overarching goals of the business. To achieve this synergy between PR efforts and business objectives, it’s essential to follow a strategic approach that ensures alignment every step […]
Read More