Guinness Nigeria Supports Lagos State’s Shopping Festival

Guinness Nigeria has announced its partnership with Lagos State to support the maiden edition of the Lagos Shopping Festival, a groundbreaking initiative designed to boost commerce, tourism, and cultural exchange in Nigeria’s bustling economic hub.

The festival, spearheaded by Governor Babajide Sanwo-Olu, aims to provide employment opportunities, stimulate local businesses, and attract global brands, solidifying Lagos’s reputation as a premier global tourist destination.

The event is slated to run from December 23 to December 25, 2024, at the Mobolaji Johnson Arena (Onikan Stadium) on Lagos Island. Over three days, attendees will experience an immersive blend of commerce, culture, and entertainment. With participation from leading local and international brands, the festival is expected to draw thousands of visitors, sparking economic activities and showcasing Lagos’s vibrant entrepreneurial energy.

Governor Sanwo-Olu lauded Guinness Nigeria’s commitment to the festival, emphasising its significance in driving economic growth and cultural celebration in Lagos.

“Guinness Nigeria has demonstrated unwavering support for initiatives that reflect the spirit and resilience of Lagosians,” the governor remarked.

Mr. Girish Sharma, Managing Director of Guinness Nigeria Plc, expressed the company’s enthusiasm for the partnership, stating: “Our involvement in the Lagos Shopping Festival highlights our dedication to fostering economic growth, tourism, and cultural celebration. Lagos is the heartbeat of commerce and culture in Nigeria, and we are thrilled to be part of this historic event.”

The festival promises a diverse array of attractions, including musical performances, fashion shows, food courts, and exhibitions. Guinness Nigeria will also host an activation stand, offering attendees a chance to engage with some of its iconic brands and celebrate its heritage of excellence and innovation.

With a focus on community engagement and celebrating Lagos’s dynamic culture, the festival is set to leave a lasting economic and social impact. Guinness Nigeria invites residents and visitors alike to join the celebration and experience the creativity and resilience that define Lagos.