Golden Terra Oil Secures Top Marketing Excellence Award

Golden Terra Oil has been awarded the Outstanding Campaign of the Year at the 2024 National Marketing Stakeholders Summit and Awards, recognising the brand’s impactful and resonant marketing efforts.

The event, held recently at the Balmoral Convention Centre at Sheraton Hotel, Ikeja, brought together industry leaders to celebrate notable achievements in innovation and creativity within marketing.

Mr. Probal Bhattacharya, Chief Marketing Officer of Tropical General Investment (TGI) Group, commented on the win, saying, “Developing the ‘Pour Pure Love’ campaign took an immense amount of thought and insight. We wanted to create something that resonated deeply with our consumers, connecting with their everyday experiences and the role food plays in nurturing relationships. This award is a testament to how well our consumers received the campaign, and it is incredibly motivating for our team. This win is not just ours; it belongs to the consumers who continue to support us and inspire us to do more.”

Golden Terra Oil’s ‘Pour Pure Love’ campaign was lauded for its emphasis on the nurturing and selfless acts of mothers, celebrating their dedication and love. The campaign highlighted how Golden Terra Soya Oil serves as more than just an ingredient but a symbol of care and warmth. The company noted: “Golden Terra Soya Oil understands the tireless efforts of mothers who go above and beyond to ensure that their families are fed with meals filled not just with nutrients, but with love and warmth. This campaign serves as a tribute to their unwavering commitment and as a celebration of the invaluable role they play in our lives.”

The campaign’s success resonated nationwide, sparking positive consumer feedback and praise for its relatable and authentic messaging. It employed heart-warming commercials and interactive social media content that fostered personal connections with the audience. Consumers responded by sharing their own stories and cooking moments, which boosted brand engagement and strengthened Golden Terra Oil’s brand affinity.

The ‘Pour Pure Love’ campaign is a testament to the brand’s commitment to excellence, showcasing its dedication to creating marketing that goes beyond borders and celebrates the values at the heart of Nigerian households.