-
Jennete Ugo Anya
- June 14, 2024
How PR Can Add Value
By Emeka Oparah This story I’m about to tell is first, a throwback story and second, an inspiration for Public Relations professionals, who sometimes feel unappreciated and unrecognized simply because they are NOT BRINGING MONEY. Shortly after I joined Econet Wireless Nigeria (the precursor of Airtel Nigeria), the Head of Government and Regulatory Affairs, the […]
Read More
-
- June 11, 2024
How To Pinpoint Your Target Audience For Maximum PR Impact
You can zero in on your target audience for maximum PR impact. Whether you’re aiming to capture the attention of small enterprises, investors, government officials, or business owners, understanding who you’re talking to is the first step to making a big splash. This piece of writing is a step-by-step guide in helping you pinpoint your […]
Read More
-
- June 10, 2024
The Place Of Investor Protection In The Growth Of The Nigerian Stock Market
By Enam Obiosio The Nigerian stock market, represented by the Nigerian Stock Exchange (NSE), plays a pivotal role in the economic development of Nigeria. It provides a platform for companies to raise capital and for investors to realise returns on their investments. Investor protection is crucial to building trust and confidence in the market, thereby […]
Read More
-
- June 10, 2024
IBB Urges NIPR To Enhance Nigeria’s Global Image
The Nigerian Institute of Public Relations (NIPR) recently marked its 60th anniversary with celebrations across its state chapters, emphasising the importance of public relations in Nigeria. Members felt “refreshed, renewed, and reinvigorated,” planting 60 trees in major Nigerian cities as part of a Diamond Walk. The leadership poetically described the institute as “Like a diamond, […]
Read More
-
- June 10, 2024
Boosting Brand Awareness
Let’s talk about something crucial—boosting your brand awareness and attracting more customers. Are you ready to give your brand a personality makeover? Social Media Shenanigans Social media is the playground where brands show off their cool tricks. How to make your brand the life of the digital party? Consistency is Cool: Just like a […]
Read More
-
- May 30, 2024
PR Crisis: Case Study
By Jennete Ugo Anya In October 2015, MTN Nigeria, the largest telecommunications company in the country, was fined a staggering $5.2 billion by the Nigerian Communications Commission (NCC) for failing to disconnect unregistered SIM cards. This incident presents a classic example of a PR crisis and provides several lessons on effective crisis management. The Nigerian […]
Read More
-
- May 30, 2024
The Evolution of PR in Nigeria: From Traditional Media to Digital Dominance
By Jennete Ugo Anya The Public Relations (PR) industry in Nigeria has undergone a remarkable transformation over the past few decades. From the era of press releases and newspaper clippings to the dynamic world of social media and digital engagement, PR in Nigeria has continually adapted to the changing media landscape. In this blog post, […]
Read More
-
- May 30, 2024
What’s Wrong With Some Traditional PR Agencies—And 4 Tips To Fix It
April coined the term “Trust Relations” to describe a new approach to public relations, then founded the virtual firm Trust Relations. Young indian businesswoman looking stressed out while working alone on a laptop in an office. One female feeling worried and anxious about deadlines and getting frustrated with technology while dealing with workplace stress […]
Read More
-
- May 30, 2024
11 Mistakes Businesses Commonly Make When It Comes to Public Relations
BY ROLLING STONE CULTURE COUNCIL IN BUSINESS — and especially the culture space — what the public thinks of your brand is everything. Do they find you trustworthy and reliable? Do they think of you as innovative, cool or luxurious? Controlling the narrative around your brand is key to ensuring you create the image […]
Read More