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JenneteUgo Anya
- July 11, 2024
NGX Suspension Of Eight Companies Highlights Market Integrity, Investors’ Confidence
The Nigerian Exchange Limited (NGX) recently took decisive action by suspending trading in the shares of eight companies due to their failure to file Audited Financial Statements for the year ended December 31, 2023. This move, effected as of July 8, 2024, affected Guinea Insurance Plc, Lasaco Assurance Plc, Mutual Benefits Assurance Plc, C & […]
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- July 10, 2024
Way Out For MSMEs In The Face Of Competition For Capital
Micro, Small, and Medium-sized Enterprises (MSMEs) in Nigeria often struggle to secure the necessary capital for growth and expansion. However, recent developments by the Securities and Exchange Commission of Nigeria (SEC) have made it easier for the enterprises to raise capital. Here is an in-depth look at how MSMEs can navigate the competitive landscape in […]
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- July 4, 2024
Choosing Your PR Process – RPIE Vs RACE
In the realm of public relations (PR), two primary methodologies stand out: Research, planning, implementation, evaluation (RPIE) and research, action and planning, communication and relationship building, evaluation (RACE). While both aim for effective communication and relationship management, they differ in their approach and execution. RPIE – Ensuring Comprehensive Campaign Success Research The RPIE emphasises thorough […]
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- July 1, 2024
Importance Of MSMEs Sourcing Capital From Regulated Platforms
Micro, Small, and Medium Enterprises (MSMEs) in Nigeria face numerous challenges in accessing adequate capital for growth and expansion. Meanwhile, leveraging regulated platforms for capital offers a myriad of advantages that can propel the enterprises towards sustainable development. Below, is a scenario that captures the importance of MSMEs sourcing funds from regulated platforms. Access to […]
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- June 28, 2024
Starting A Branding Project: An Insider’s Journey
Embarking on a branding project can feel like navigating uncharted waters. Whether it is creating a new brand or rebranding an existing one, the journey, of course, requires strategic planning, insightful analysis, and unwavering commitment. Below is a unique scenario that demonstrates how each stage of a branding project can be applied effectively. Rebranding […]
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- June 26, 2024
Investor Relations For Private Companies In Nigeria
Before seeking venture capital or considering a public listing, emerging companies or start-ups should establish basic corporate governance standards and financial communication procedures. If these companies pursue private equity financing, a formal board presentation will be necessary to secure the funding. This presentation should include: – A detailed account of the business and financial history […]
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- June 25, 2024
Amplifying Your Startup: Five PR Strategies To Stand Out
Many startup founders mistakenly believe that public relations (PR) is only necessary once their business has achieved significant growth or during a crisis. In reality, PR is a critical component from the very beginning, intricately linked with your marketing efforts. The challenge for many startups is navigating PR effectively without a large budget. Fortunately, social […]
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- June 21, 2024
Nigerian Capital Market In View Of Its Potential Growth
As Nigeria celebrates 25 years of uninterrupted democratic governance, financial market experts took stock of the local capital market’s evolution and growth prospects. Despite notable achievements since 1999, including a 14.06 percent annual compound growth in market capitalisation, stakeholders believe the market has yet to fully exploit its potential for capital formation. Historical Perspective and […]
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- June 20, 2024
Key Metrics To Measure Success In Aligning PR Objectives With Business Goals
Aligning PR objectives with business goals is essential for ensuring that public relations efforts contribute directly to a company’s overall success. To measure the effectiveness of this alignment, a combination of PR-specific metrics and business performance indicators should be tracked. Some key Metrics To Consider In Measuring The Effectiveness Of Aligning PR Objectives With Business […]
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- June 19, 2024
The Importance Of Transparency In Public Relations For Nigerian Businesses
In the dynamic landscape of Nigerian business, transparency plays a key role in shaping public relations (PR) strategies. It is a critical component for effective reputation management and establishing a strong brand image. Emphasising transparency can yield numerous benefits, including increased customer trust, improved brand credibility, and stronger relationships with stakeholders. Why Transparency Matters Transparency […]
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