FBN Holdings Plc Rebrands As First HoldCo Plc

In a significant move aimed at redefining its identity and reinforcing its leadership position in the financial services sector, FBN Holdings Plc has announced a rebrand to First HoldCo Plc, adopting the new name across all its subsidiaries.

The rebranding, which was approved by shareholders at the company’s 12th Annual General Meeting in November 2024, marks a major milestone in First HoldCo’s journey. The company emphasised that the new name reflects its forward-looking vision and commitment to excellence, innovation, and long-term value creation for its stakeholders.

Mr. Wale Oyedeji, the Group Managing Director of First HoldCo Plc, highlighted the importance of the transition, stating: “This rebranding represents more than just a name change; it is a renewal of our purpose, vision, and commitment to delivering world-class financial solutions. It unifies our identity across subsidiaries and geographies, creating a cohesive brand that aligns with our leadership position in Africa and strengthens our global presence.”

He also stated that the rebranding would enhance operational synergies locally, allowing First HoldCo to offer seamless financial solutions to businesses and individuals in Nigeria, while positioning the company as a formidable player in international markets. The unified brand structure will also improve clarity in its offerings and create a stronger, more recognisable presence in the dynamic financial ecosystem.

First HoldCo’s flagship subsidiary, First Bank Nigeria Limited, will retain its name, while the other subsidiaries in asset management, capital markets, securities, trusteeship, and insurance brokerage will adopt new unified names.

Mr. Oyedeji emphasised that the rebranding signifies the company’s strategic foresight and dedication to remain ahead of industry trends, driven by customer-centricity, innovation, and operational excellence.

First HoldCo Plc, headquartered in Lagos, Nigeria, is one of Africa’s largest financial services organisations. With a legacy of over a century of expertise, the company’s rebranding signals a commitment to innovation, seamless financial solutions, and global market expansion.

The name change will be implemented once the necessary regulatory approvals are received, positioning First HoldCo as a dynamic and visionary leader in the financial services sector both locally and internationally.