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JenneteUgo Anya
- June 28, 2024
Starting A Branding Project: An Insider’s Journey
Embarking on a branding project can feel like navigating uncharted waters. Whether it is creating a new brand or rebranding an existing one, the journey, of course, requires strategic planning, insightful analysis, and unwavering commitment. Below is a unique scenario that demonstrates how each stage of a branding project can be applied effectively. Rebranding […]
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- June 26, 2024
The Bird’s Eye View On IR Practice In Nigeria, Different Countries
Enam Obiosio Under ideal circumstances, the quality of investor relations (IR) can serve as a crucial competitive edge, leading to higher valuations. This perspective is not just a personal belief but is also backed by extensive experience of many executives whose practice spans over 20 years in the field of investor relations, both in-house and […]
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- June 26, 2024
Investor Relations For Private Companies In Nigeria
Before seeking venture capital or considering a public listing, emerging companies or start-ups should establish basic corporate governance standards and financial communication procedures. If these companies pursue private equity financing, a formal board presentation will be necessary to secure the funding. This presentation should include: – A detailed account of the business and financial history […]
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- June 25, 2024
Amplifying Your Startup: Five PR Strategies To Stand Out
Many startup founders mistakenly believe that public relations (PR) is only necessary once their business has achieved significant growth or during a crisis. In reality, PR is a critical component from the very beginning, intricately linked with your marketing efforts. The challenge for many startups is navigating PR effectively without a large budget. Fortunately, social […]
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- June 21, 2024
Nigerian Capital Market In View Of Its Potential Growth
As Nigeria celebrates 25 years of uninterrupted democratic governance, financial market experts took stock of the local capital market’s evolution and growth prospects. Despite notable achievements since 1999, including a 14.06 percent annual compound growth in market capitalisation, stakeholders believe the market has yet to fully exploit its potential for capital formation. Historical Perspective and […]
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- June 20, 2024
Key Metrics To Measure Success In Aligning PR Objectives With Business Goals
Aligning PR objectives with business goals is essential for ensuring that public relations efforts contribute directly to a company’s overall success. To measure the effectiveness of this alignment, a combination of PR-specific metrics and business performance indicators should be tracked. Some key Metrics To Consider In Measuring The Effectiveness Of Aligning PR Objectives With Business […]
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- June 19, 2024
The Importance Of Transparency In Public Relations For Nigerian Businesses
In the dynamic landscape of Nigerian business, transparency plays a key role in shaping public relations (PR) strategies. It is a critical component for effective reputation management and establishing a strong brand image. Emphasising transparency can yield numerous benefits, including increased customer trust, improved brand credibility, and stronger relationships with stakeholders. Why Transparency Matters Transparency […]
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- June 18, 2024
Mastering Art Of Aligning PR Goals With Business Objectives
In the fast-paced world of public relations (PR), success isn’t just about getting your brand in the headlines; it’s about driving tangible results that directly contribute to the overarching goals of the business. To achieve this synergy between PR efforts and business objectives, it’s essential to follow a strategic approach that ensures alignment every step […]
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- June 17, 2024
Why Investors’ Education Programs Are Vital For Your Company’s Success
In the ever-evolving world of business and finance, maintaining robust investor relations is more crucial than ever. As companies revolve complex markets and strive for sustainable growth, the importance of transparent and effective communication with investors cannot be overstated. One powerful way to achieve this is through comprehensive investors’ education programs. These programs not only […]
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- June 17, 2024
Fidelity Bank To Launch Public Offer, Rights Issue On June 20
Fidelity Bank Plc, Nigeria’s sixth largest bank, is set to open its public offer and Rights Issue on Thursday, June 20, 2024. This strategic move is part of the bank’s efforts to bolster its capital base in response to the revised minimum capital requirements introduced by the Central Bank of Nigeria (CBN) on March 28, […]
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